IGT agrees to ilottery contract extension with Kentucky Lottery

IGT has signed a contract extension with the Kentucky Lottery to continue providing its ilottery platform and new digital content to its existing portfolio.
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International Game Technology PLC (IGT) and its subsidiary, IGT Global Solutions Corporation, has signed a four-year contract extension with the Kentucky Lottery Corporation to continue providing its ilottery platform and mobile app and add new IGT PlayLottery content to the lottery’s existing digital games portfolio.

IGT PlayDigital will install its PlayRGS (remote game server) digital game delivery technology allowing the Bluegrass State lottery to expand its portfolio of instant play games with new game features and promotional capabilities.

The lottery technology provider will also add the lottery’s daily Pick 3 and Pick 4 draw games to Kentucky’s ilottery lineup, as well as IGT’s patented Cash Pop game. Cash Pop is IGT’s exclusive draw-based game that gives players the ability to strategise their wagers and create their own personalised experiences every time they play.

Kentucky Lottery President and CEO Mary Harville said: “For more than 30 years, IGT has continuously helped modernise the Kentucky Lottery’s offerings to ensure they suit the ever-changing player needs and market opportunities.

“When we first introduced ilottery games with IGT in 2016, we offered three draw games and five instant play games. Extending our contract with IGT allows us to grow our portfolio to offer a total of eight draw games, including three new ones to the digital space, and more than a hundred compelling instant play games that will entertain players and contribute to the lottery’s record-breaking annual sales growth.”

IGT will also provide performance analytics to recommend and identify specific opportunities for ilottery growth, as well as continued system, software and marketing support for the ilottery program.

Enrico Drago, IGT PlayDigital Senior Vice President, added: “Now more than ever, lotteries are looking to evolve the traditional lottery player experience through the introduction of ilottery play, and IGT is excited to help the Kentucky Lottery benefit from the evolution of its digital games portfolio.

“The Kentucky Lottery was at the forefront of this initiative, and we look forward to bringing additional innovative draw games, like Cash Pop, and engaging PlayLottery instant play themes to the lottery’s players.”

The Kentucky Lottery has been an IGT customer since its inception in 1989. In 2016, IGT began providing its PlayLottery products and solutions for the lottery, and in early 2020, the lottery executed a two-year ilottery extension with the provider.

The latest amendment extends IGT’s contract for another four years through July 2026. In addition to ilottery, the company provides the traditional draw-based lottery system and retail lottery products, as well as operations, hotline, field services and marketing support.

Last month, IGT signed a seven-year contract extension with Supreme Ventures Limited to continue providing lottery technology, content, and ongoing services and support in Jamaica.