EquiLottery Games has reached an agreement with the National Basketball Association (NBA) that will see it launch a new, officially-licensed lottery draw game based on the outcomes of NBA games.
The firm will create a lottery game, Slam Dunk Dollar$, that is scheduled to run throughout the next NBA season, using the marks and logos of the NBA and its teams. The game will complement the other team sport games in its portfolio, providing lotteries with more games based on live sporting events.
Players purchase a quick-pick ticket that features 10 pre-selected NBA games. Winning tickets match anywhere from seven out of 10 winning teams to 10 out of 10 winners, with four prize tiers and overall odds of just six to one.
Brad Cummings, Founder and CEO, said: “We are proud to welcome the NBA into the EquiLottery Games family of live lottery sports games. Combined with our other league partners, the NBA relationship allows us to offer year-round games to US lotteries based on popular team sports under the same game format.”
Scott Kaufman-Ross, NBA’s Senior Vice President of Fantasy & Gaming, added: “The EquiLottery Games product is an innovative new offering in the lottery space and offers our fans yet another way to engage with NBA games. We are excited to bring this new product to market as this new gaming category emerges.”
