Lotteries technology supplier Playtech has announced it will be providing its casino product to the New Jersey market having been granted regulatory approval by the New Jersey Division of Gaming Enforcement (“DGE”).
As a result, Playtech will launch soon in the Garden State under its transactional waiver with bet365 and Hard Rock Atlantic City, with the organisation also expecting to launch with additional operators there in the near future.
In addition to this, Playtech has also started the licensing process in other US jurisdictions.
Playtech CEO, Mor Weizer, commented: “This is a major milestone for Playtech. We are delighted to have met the stringent regulatory requirements of the DGE and to be launching in New Jersey with our long-standing strategic partner bet365.
The US is a highly strategic market for Playtech and we see significant demand for the full breadth of our product offering. We are initially launching our online casino product in New Jersey and over time will increase our products on offer to include Sports, platform, and Live Casino and we will continue to expand into further states as they regulate. This is the first step for Playtech in the US and we are very excited about the long-term opportunity.”
Playetch’s New Jersey regulatory approval follows on from the organisation’s ‘special deal’ with NOVOMATIC’s Greentube that will see the launch of a selection of premium online casino.
That deal, which was struck in May, has seen classic NOVOMATIC titles be adapted for online channels with the view of soon going live through the aggregator, including titles such as Book of Ra deluxe and Lucky Lady’s Charm deluxe.
Regarding the deal with Greentube, Shimon Akad, Chief Operating Officer at Playtech, concluded: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace.
“These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”