Greentube, the NOVOMATIC Interactive division, has announced the signing of a special deal that will launch a selection of its premium online casino content with gambling and lotteries technology provider, Playtech.
As a result of the partnership, classic NOVOMATIC titles which have been adapted for online channels will soon go live through the aggregator, including titles such as Book of Ra deluxe and Lucky Lady’s Charm deluxe.
Moreover, the access to these titles will also be combined with brand new, state-of-the-art gaming content from the supplier’s innovative developers and studios.
Michael Bauer, Chief Games Officer at Greentube, stated: “Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.
“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”
In addition to the integration of titles and state-of-the-art gaming content, Playtech’s customers will also gain access to modern smash-hits including Diamond Link: Mighty Elephant and Cash Connection Charming Lady as part of the deal.
Shimon Akad, Chief Operating Officer at Playtech, added: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace.
“These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”
The deal will further the supplier’s reach across Europe as well as the Latin American region with Greentube’s games portfolio becoming available in Poland, Spain, UK and Mexico.