The Florida Lottery, the longtime instant game partner of the Scientific Games Corporation, has announced that a fourth consecutive US record for single week retail sales of Scratch-off games has been broken.
In the week ending March 1 2019, Florida residents purchased $149,808,055 in Scratch-offs, breaking the previous record by more than $23m and generating over $27.8m for the Educational Enhancement Trust Fund to benefit Floridian students.
Justin Rock, Florida Lottery Deputy Secretary of Product and Sales, stated: “We are proud that our continued focus on our instant game products has broken another US record, and even more excited that our collaboration with Scientific Games has generated more funding to enhance education in Florida.
“This is a testament to the careful research, planning and marketing that goes into our Scratch-offs so they provide an enjoyable entertainment value to Floridians.”
The new record comes six months after the Lottery announced eight consecutive years of record-breaking annual sales for fiscal year 2019, and beats last year’s previously set record total that saw the company register figures of over $126m.
The Lottery’s new $30 ‘The Fastest Road to $1 Million’ Scratch-off game which grants players the chance of claiming 155 million dollar prizes, drove the sales record week, bringing in a total of $28m in retail sales.
Other top-sellers such as 10X, 20X, 50x and 100X recorded total sales of $26.7m for the week, with sales for all $30 priced games topping $39m in the record week.
John Schulz, Senior Vice President, Instant Products for Scientific Games, added: “Scientific Games congratulates the Florida Lottery on a fourth consecutive US record sales week for Scratch-offs. We are honored to be the Lottery’s instant games partner and share their mission to generate maximum funding for education in the state.
“The success of the Florida Lottery’s Scratch-off games comes from many years of working closely together to create and market games that drive results.”
Additionally, year-over-year sales for all $10 games grew 90% from the same week last year, with the organizations‘$50-$100-$500 Blowout!’ series and 100X games leading the way with a combined sales total of $33m in the record week.