Bally’s Intralot has secured a major contract close to home, signing a deal with Allwyn Hellas – the operator of the Greek national lottery.
The deal comes amid speculation as to whether or not the Athens-based company will put an offer in for evoke, the owner of William Hill, Mr Green and the 888 group of online gaming brands.
Such a move would mark a major departure from Bally’s Intralot’s stated objectives when it formed via M&A last year – these being to focus largely on contracts with state lottery companies.
This week’s deal shows that the firm still values these kinds of deals highly, even if it is considering growth in sports betting, iGaming and bingo via a hypothetical takeover of evoke. The deal comes shortly after Bally’s Intralot penned a similar partnership with the Chilean lottery.
“Allwyn Hellas and Hellenic Lotteries are valued long-standing partners and we are honored to renew and strengthen our collaboration” said Robeson Reeves, Chief Executive Officer of the Bally’s Intralot Group.
“This agreement reflects the trust placed in our technology, our people, and our long‑term commitment to supporting regulated lottery operators.
“Working closely with Hellenic Lotteries, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth and innovation.”
New tech for a new era
Bally’s Intralot’s deal with the Hellenic Lottery covers a one-year base period, with the option to extend annually for up to three years. The deal was secured following an international tender.
Terms of the deal will see Bally’s Intralot migrate the Greek lottery’s system to its latest technology stack, while it will also deploy a turnkey lotteries and instant games management solution based on its LotosX Omni ecosystem.
Allwyn Hellas recently secured an extension of its own contract with the Hellenic Lottery, signing a 12 year contact with the company. It had operated the lottery for the previous 12 years while operating as OPAP, which Allwyn’s parent company KKCG held a stake in.
A merger last year saw Allwyn and OPAP combine into one entity, resulting in the creation of Allwyn Hellas.
“We are pleased to be cooperating with Bally’s Intralot, in the new era of Hellenic Lotteries,” said Jan Karas, Chairman of CEO of Allwyn Hellas.
“Ensuring business continuity, revamping and evolving our products, and upgrading customer experience are key pillars of our plans for the new 12-year concession.
“We look forward to continuing to work with Bally’s Intralot on technology solutions that will help us meet customer expectations, offer innovative propositions and drive business, while improving our efficiency, productivity, and responsible operations.”