Evoplay has rolled out its instant game Adrenaline Rush across the District of Columbia thanks to a new deal with DC Lottery.
By providing access to the EQL Games-made offering, Evoplay has strengthened its North American market footprint by collaborating with the Columbia District’s lottery for the first time.
Frank Cecchini, Head of Lottery at Evoplay, said: “Partnering with the DC Lottery is a significant milestone for our North American expansion.
“Adrenaline Rush is the perfect introduction to our portfolio; it’s exciting, visually striking, and bridges the gap between traditional lottery entertainment and the interactive experiences today’s players expect.
“We’re confident it will resonate strongly with the DC Lottery’s audience and help support their mission of delivering engaging, responsible content.”
Adrenaline Rush combines motorsport and instant win elements to offer audiences a dynamic experience that is attractive to both lottery and digital gaming players.
The game has been fully adapted to Colombia District’s regulatory requirements and Responsible Gaming standards.
Jeff Toliver, iLottery Product Marketing Manager at DC Lottery, added: “Adrenaline Rush delivers a unique blend of speed, skill, and style that is a perfect fit for the DC market.
“With Evoplay’s innovative approach, we have added fresh energy to our online portfolio and are thrilled to bring Adrenaline Rush to our player base.”