iGP targets lottery markets with new launch

Lottery dominates Veikkaus GGR topline ahead of new market
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iGP, a tech provider in the iGaming sector, has expanded its catalogue with the launch of a new iGaming Lottery product.

This is a digital secondary lottery and raffle solution that offers more than 70 global draw-based games, payout of up to €100m, and supported crypto payments.

The main concept of the offer is that players can bet on the results of the most recognised lotteries in the world without needing to purchase official tickets.

iGaming Lottery supports both fiat and crypto play for bets on the outcomes of more than 70 global lotteries, including Powerball, EuroJackpot, EuroMillions, Mega Millions, SuperEnalotto, El Gordo, the UK National Lottery, and more.

Dirk Camilleri, Chief Product Officer at iGP, added: “In a market saturated with content, operators need products that deliver real commercial impact. At iGP, the teams are built to design with speed, flexibility, and scale in mind so operators can launch, adapt, and grow without friction.

“iGP Lottery is a clear example of that philosophy in action – a profitable, in-house vertical that allows operators to cross sell seamlessly and unlock new revenue streams.

“It’s another step in our commitment to building products that drive immediate value and strengthen long-term growth for our partners.”

This is the second major product launch for iGP in the scope of two years, following the release of its iGaming Deck. The combination of its iGaming Platform, iGaming Deck, and iGaming Lottery provides operators with a comprehensive ecosystem tailored for commercial growth.

The latest addition to its growing product portfolio will supplement iGP’s ongoing expansion into new markets, led by a brand new management team that aims to transform the firm into a leading B2B supplier.

Jovana Popović Čanaki, CEO at iGP, added: “iGP has undergone a significant transformation in the past two years and we are reshaping the business for sustainable long-term growth.

“The successful launch of iGaming Lottery shows how far we have come in reshaping iGP. It underlines our ambition to be recognised as one of the industry’s leading suppliers and our focus on building products that support operators’ growth. This achievement is a testament to the focus and commitment of everyone at iGP.”