The Austrian Lotteries’ online gaming brand, win2day, is looking to enhance its casino content by launching a dedicated studio in Vienna.
Supported by Pragmatic Play, a B2B gaming solutions firm, the studio includes traditional casino products like blackjack and roulette, alongside an exclusive bespoke game show.
The game show, Crazy Prater Rad, is a localised offering developed specifically to tailor to the gaming tastes of Austrian Lotteries’ customers. This will sit alongside other popular slot titles seen across various other markets.
Martin Škopek, Board Member of Austrian Lotteries, stated: “Pragmatic Play’s award-winning live casino portfolio will help us provide even more immersive and entertaining gameplay to our customer base. Furthermore, we are able to bring up to 150 new full-time equivalent jobs to Vienna.”
As the online brand of the state-owned lottery operator, Win2day has a secure podium position in Austria’s gambling market, and provides lottery, sports betting and online casino products.
However, it finds itself going up against various other online betting and gaming firms, often with big marketing and product budgets and which came of age in a digitally-oriented world, such as bet365, bwin, Betway, bet-at-home and Tipico, among others.
Upgrading its casino product suits the company’s interests in an increasingly competitive market. The firm has been working with Pragmatic Play in this regard for some time, with the duo’s partnership dating back to 2023.
Though many state-backed lotteries – like the UK’s National Lottery and various US state lotteries – do not have betting and gaming propositions, this is quite a normal practice in mainland Europe. These contracts prove quite lucrative for B2B firms like Pragmatic Play, while the firm also has deals with private lottery groups like Lottoland.
Irina Cornides, Chief Operating Officer at Pragmatic Play, added: “Pragmatic Play is committed to delivering innovative solutions for operators and the very best gaming experiences to players.
“The dedicated live casino studio build will bring unique entertainment opportunities for win2day and its players, and we are delighted to extend our partnership with the operator to make this a reality.”