Scientific Games has rolled out a collection of self-service terminals across several lottery retailers in Iowa to strengthen its North American presence.
The PlayCentral terminals have been combined with the provider’s SCiQ retail ecosystem, streamlining lottery product management and providing real-time data analytics to retail venues as well as the Iowa Lottery.
Mike Cardell, Scientific Games’ Senior Vice President of Americas Systems, commented: “SCiQ is revolutionising how lottery products are managed at retail by delivering both tactical and strategic analytics.
“We’ve incorporated all of SCiQ’s benefits within our industry-leading PlayCentral self-service machines.”
The move aligns with Scientific Games’ strategy of US expansion, an area which has been described as a key focus for the retail supplier.
In further detail, the company’s PlayCentral terminals have been combined with its SCiQ retail ecosystem to streamline lottery product management and provide real-time data analytics to retailers and the Iowa Lottery.
The rollout forms part of an overall plan to modernise the lottery product category in stores for players and retailers.
“It’s not only a win-win for the entire retail ecosystem, but for the player experience as well. And we commend the Iowa Lottery for its innovative approach to continually modernise with new technology.”
According to Scientific Games, more than 79% of US consumers regularly used self-service terminals in retail stores last year.
More than 14,000 PlayCentral terminals are currently deployed in 13 North American jurisdictions, of which more than 8,000 terminals feature SCiQ technology.
The brand has also stated that additional rollouts are planned in the US and internationally in 2025.
Scientific Games has been collaborating with the Iowa Lottery since the company was first introduced back in 1985. The company provides instant scratch games, gaming systems, retail point-of-sale technology, retailer management system as well as licensed brands to the organisation.