Scientific Games has entered a partnership with the National Basketball Association (NBA) to launch licensed instant scratch games with partnering US lotteries.
The multi-year deal will see the creation of custom second-chance promotions and experiential prizes that would expand the allure of the NBA-themed scratch games.
Lotteries can additionally facilitate in-depth collaborations with their local NBA state team and discuss special terms around creating team-specific games.
The NBA currently comprises 30 teams based in North America – with 29 being in the US and one based in Canada.
Tina Hoover, VP of Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customised to a lottery’s home market.
“Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
The first on the list to feature an NBA-branded scratcher through the Scientific Games agreement is the Massachusetts Lottery. It launched an NBA Champion Boston Celtic-themed game while the 2024/25 NBA season was in full swing.
Mark William Bracken, Executive Director of the Massachusetts State Lottery, commented: “The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes.”