ECA launches Strategic Supplier Partnership for game developers

The European Casino Association (ECA) has launched a new partnership programme, which will aim to foster a stronger dialogue between policymakers and the industry.

As the name suggests, the ‘ECA Strategic Supplier Partnership’ initiative will build a close collaboration between the association and participating land-based casino suppliers, the inaugural of which are Aristocrat, IGT, Light & Wonder, and Novomatic. 

Erwin van Lambaart, Chairman of the European Casino Association, said: “We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA’s Strategic Supplier Partnership. 

“This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers.”

A key focus of the partnership will be the advancing of responsible practices within the licensed gaming sector by facilitating deepened collaboration with European authorities and leveraging regulatory frameworks. 

Discussions will revolve around equipment standardisation, security measures, and joint initiatives to combat illegal gambling.

Comments were also provided by Novomatic’s Member of the Executive Board, Stefan Krenn, who added: “As Europe´s largest gaming technology group, Novomatic is pleased to join other major suppliers in laying the foundation for the ECA Strategic Supplier Partnership. 

“In this exclusive collaboration, we look forward to shaping the future of European gaming in a responsible and sustainable way, fostering collaboration across the industry and upholding the highest standards of compliance and player protection. 

“We are excited to partner with the European Casino Association and firmly believe that together we can promote the long-term success of the industry.”