Scientific Games upgrades Scratch Games suite for NY Lotto

Scientific Games and the New York Lottery have announced an extension of their longstanding partnership, which will continue to bring high-performing scratch-off games to New York. This partnership, originating in 1976, has significantly contributed to the state’s education funding through lottery sales.

Under the new primary provider contract, Scientific Games will sustain its role in supporting the New York Lottery, which, by the fiscal year 2022-2023, had developed the Scratch-Off games into a $4.4 billion product. This collaboration has been instrumental in generating substantial revenue for public education in New York, underscoring the financial benefits that have been a consistent outcome of this nearly 50-year partnership.

The New York Lottery is recognized as one of the top profit generators in North America and holds the No. 8 rank worldwide for instant scratch game sales, according to La Fleur’s 2024 World Almanac. The success is attributed in part to a well-balanced scratch-off portfolio managed by Scientific Games. This includes a focus on $30 scratch-offs that feature innovative designs and strategic prize structures, making them top performers consistently.

Gweneth Dean, the Director of the New York Lottery, expressed pride in the ongoing relationship: “The New York Lottery is proud to continue its partnership with Scientific Games. For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”

As part of the renewal, Scientific Games will keep providing vital services including consumer and product research, data analytics, game development, and portfolio planning. These efforts are aimed at maintaining the lottery’s success and expanding its impact.

John Schulz, President of Americas & Global Instant Products for Scientific Games, also commented on the renewal, emphasizing the long-term benefits of their collaboration: “We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students. Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”

The partnership also supports a network of approximately 14,000 lottery retailers across New York, making the scratch-off games widely accessible. With more than 70% of the global instant game retail sales, Scientific Games has established itself as a leader in the lottery industry, serving as the primary provider to nine of the top ten performing instant game lotteries worldwide.