Naida Buljugic has been named as the latest addition to Allwyn Entertainment’s senior Management team, taking on the role of Global Chief People and Culture Officer.
The newly created position will see Buljugic coordinate organisational and talent development operations across the breadth of its business, leveraging her past experience in multiple HR roles.
Buljugic has been working for ALlwyn for five years as Head of HR at Casinos Austria and Austrian Lotteries, but has filled senior HR positions at UniCredit Group and Organisation for Security and Co-operation in Europe.
Her roles at the former included Head of CEE HR Corporate & Investment Banking and Private Banking and Group Head of Executive Development and Talent Management, whilst at the latter she served as in the SVP role of Group Head of HR for Risk Management.
Commenting on promotion at Allwyn, Buljugic said: “I could not be more thrilled to be starting this new chapter with Allwyn and to leverage the experience I gained at Casinos Austria and Austrian Lotteries to further progress our global People strategy.
“I have seen Allwyn grow and attract the best talent within the lottery and gaming sector, and I look forward to supporting that talent to thrive and develop at this exciting stage in Allwyn’s journey.”
Specifics of her role will include moulding Allwyn’s ‘future people agenda’, which will include spearheading global initiatives to attract and retain talent and coordinate a global culture programme.
Buljugic joins Allwyn during a transformational period for the company as it expands its reach across Europe, having already established itself in the Czech Republic, Austria, Greece, Cyprus and Italy.
The company is currently preparing to take over the operating licence to the UK National Lottery in February next year. To streamline the transition, the firm has acquired outgoing operator Camelot UK and appointed Andria Vidler as CEO of Allwyn UK.
Robert Chvátal, CEO of Allwyn, remarked: “I’m delighted to welcome Naida into this new role within Allwyn, where she will be at the forefront of our growth and a positive partner for change across our markets.
“She has demonstrated terrific leadership during her time at Casinos Austria and Austrian Lotteries, and in her previous roles at UniCredit and OSCE. This experience, combined with her strong sense of Allwyn’s culture, meant that she was the obvious choice to lead our People and Culture strategy, globally.
“I look forward to working with her, as we continue to develop world-class talent across our markets for a world-leading lottery.”