Scientific Games launches new community project at lottery base
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Scientific Games (SG) has launched its SG Content Hub and Partner Programme, a platform combining a content aggregator and game content partnership network.

Lauded as ‘the debut of a lottery industry first’ by the Atlanta-headquartered solutions developer, the new platform offers access to multiple iLottery game studios and can be integrated with a lottery’s own gaming systems and technology.

The company states that its partnerships with lotteries covering iLottery game portfolios, planning and management, game studio contract negotiations, studio integrations and billing have streamlined the digital content management process on the platform.

Steve Beason, President of Digital and Sports for Scientific Games, said: “We’ve laid the foundations of our all-new digital lottery business over the past 16 months, now we are applying our 50 years of game portfolio management experience to help lotteries build dynamic, high-performing iLottery game programs with top games from a selection of game studios. 

“Combining the SG Content Hub and Partner Program is ground-breaking for the lottery industry. There’s nothing like it available in the market today.”

SG added that its new combined offering utilises tech integrations and enhanced data and analytics which it believes will drive game development and portfolio management for iLottery firms.

The company also aims to hold all iLottery studios on the platform to ‘robust standards’ on responsible gaming criteria and best practices in the sector, as well as regulatory and product compliance.

The launch of the Content Hub and Partner Programme comes off the back of a period of global expansion for SG, which has struck partnerships across the globe with the likes of the Arkansas Lottery, Brazil’s Minas Gerais and Latvia’s Latvijas Loto.

Steve Hickson, VP of Digital Games for Scientific Games, added: “The SG Content Hub gives lotteries access to iLottery games from our game studios as well as curated, best-in-class games from boutique studios they may not have access to. 

“The number of studios in our Partner Program will continue to grow for the ultimate benefit of lotteries and their players’ entertainment experience.”