Scientific Games (SG) has detailed progress on its partnership with the South Carolina Education Lottery (SCEL), reporting that its scratchcards have boosted sales for the lottery.
The developer, based in South Carolina’s neighbouring state of Georgia, has taken its Lucky Day suite live with the state operator, constant of two games, the $1 Wild Luck and $2 Crazy Luck.
The former is performing 36% higher than all $1 other games on the state lottery’s platform, whilst Crazy Luck is performing 17% better than other $2 titles. Combined sales for the duo stand at $5.2m, with nearly 23,000 unique players and 335,000 online tickets.
Ammie Smith, SCEL Director of Product Development, remarked: “By linking our physical scratch-off ticket to the digital second-chance opportunity, we’re offering South Carolina players a unique omnichannel experience that they’re clearly enjoying, and it’s driving sales.
“Wild Luck and Crazy Luck are from the new line of VariPlay HD Games created by Scientific Games featuring high-definition, three-dimensional play symbols randomly placed from ticket to ticket by patented production technology to give players a unique experience every time.
“The intricate detail of the high-definition play symbols makes VariPlay HD Games a good fit for a digital game extension.”
Wild Luck and Crazy Luck are from the new line of VariPlay HD Games created by Scientific Games featuring high-definition, three-dimensional play symbols randomly placed from ticket to ticket by patented production technology to give players a unique experience every time. The intricate detail of the high-definition play symbols makes VariPlay HD Games a good fit for a digital game extension.
The titles have been developed by SG to form part of a wider omnichannel offering to cross digital and physical experiences in a ‘new and engaging’ way.
This includes an animated Lucky Day wheel feature, which offers players a second chance to win $500, and uses the winning symbol from the player’s specific ticket.
SG is a long-term product partner of the SCEL, having last renewed its contract with the lottery in April 2020 for a further six years.
John Schulz, President of Americas and Global Instant Products for SG, said: “We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance.
“While these retail games were very strategically designed for SCEL’s portfolio using Scientific Games’ analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement.”
