The Virginia Lottery has launched its Lotto Virginia on-demand, digital only game, developed for the state lottery operator by Instant Win Gaming (IWG).

The London-based company’s InstnatJackpocts progressive jackpot engine is the primary driver behind the product. This covers jackpot prizing and the InstantRGS (remote game server), which IWG states has enabled Virginia Lottery’s launch ‘without any development assistance at the ilottery platform level’.

Virginia Lottery’s new product features a 6/42 draw matrix, with players able to purchase up to four tickets for each draw, securing a win when six matching numbers are drawn, whilst also including a retail draw game.

Scott Kenyon, Strategic Games Manager at Virginia Lottery, said: “This game has ‘Lotto’ potential! Lotto Virginia plays an important role in our content acquisition strategy, as it can potentially introduce draw game players to our eInstant games. 

“Whenever one of our draw games has a jackpot run, we see a surge in new ilottery registrations. Now we can offer these players a familiar playstyle and brand, but in a digital-only eInstant format. It’s a natural next step for our iLottery product mix, and we look forward to seeing how it performs with our players.”

The firm’s support of the Virginia Lottery marks IWG’s 75th product launch using its InstantJackpot engine, with the most recent being a rollout for the Kentucky Lottery, alongside International Game Technology (IGT).

Jason Lisiecki, VP of North America at IWG, added: “Kudos to the Virginia Lottery for continuing to innovate within its ilottery portfolio. An on-demand draw game with a progressive jackpot grand prize will help expand the Lottery’s online player base. 

“I’m thrilled about this launch, as it appeals to a traditional lotto audience and showcases the wide capabilities of our progressive jackpot game lineup.”