The Malta Gaming Authority (MGA) has approved EveryMatrix’s JackpotEngine casino gamification product, as the firm seeks to enhance its offering for Maltese customers.
EveryMatrix, which is based and licensed in Malta, is eyeing up ‘potentially hundreds’ of Maltese gaming firms with its solution, which enables firms to be fully compliant in instances where traditional bonusing is either limited or not an option.
The company is currently an active partner of Malta’s National Lottery as well as several other firms, and has been providing sportsbook and casino support to several other high profile European lottery operators for some time.
Stian Enger, Head of CasinoEngine at EveryMatrix, said: “The testing we’ve done in the first phase of release has shown exceptional uplift in game rounds, session times and bet size so we’re confident JackpotEngine will be a game changer.
“I’m delighted with the MGA approval and this will significantly boost the product’s roll out in the months to come.”
Distributed via the firm’s CasinoEngine and SlotMatrix divisions, EveryMatrix’s JackpotEngine was designed with ‘regulated markets’ as the key target jurisdictions.
The company aims to boost operator control over the selection of games which feature jackpots, as well as other factors such as player segmentation, winning probability, seed amounts, winning cpa and contribution distribution.
The split of contribution funding between operators and players can also be managed via the solution, in addition to allowing for real-time monitoring and reporting of jackpot transactions.
EveryMatrix asserts that game session metric comparisons show that the number of rounds increased by 25% and 11% after the Jackpot engine was introduced, whilst the average bet amount climbed 30% and 50%.