International Game Technology (IGT) will deliver its Cash Pop game to the Maine State Lottery under the terms of a newly signed licensing agreement.
The state lottery plans to launch the product in October with five daily draws, marking the first time IGT’s Cash Pop has been licensed outside its primary technology customer network.
Cash Pop is currently live with nine other state lotteries, and functions as a product which players can use to strategise a wager and create a ‘personalised experience’.
Michael Boardman, Maine State Bureau of Alcoholic Beverages & Lottery Operations Deputy Director, said: “IGT’s Cash Pop game will enhance the Maine Lottery’s draw-game portfolio and engage a new demographic of players with its easy-to-play game mechanics.
“Over the last few years, we have witnessed other lotteries’ significant sales success by launching Cash Pop, and we believe the game’s personalised gameplay experiences will resonate with players, enabling us to achieve similar results.”
Cash Pop players wager one or more numbers from one to 15 with a wager amount of $1, $2, $5, or $10 per number, and can choose how many consecutive games to play.
The terminal randomly assigns the value of the prize to be won if a number is matched, whilst the lotteries themselves can choose the frequency of draws.
IGT has lauded Cash Pop as a ‘solid sales producer’ in the US, with average weekly per capita sales of $0.11 in Q1.
The agreement with the Maine Lottery follows closely from IGT’s three year extension of its partnership with the Rhode Island Lottery.
Jay Gendron, IGT Chief Operating Officer, Global Lottery, remarked: “This licensing agreement with the Maine Lottery is an important blueprint for IGT offering our proprietary Cash Pop game to more lotteries around the world.
“Cash Pop will be an exciting addition to the Maine Lottery’s draw game portfolio with its simplistic gameplay and flexible features that players readily embrace.”
