Pollard Banknote leverages Frogger for Irish-influenced instant game initiative

Frogger game to power Pollard Banknote instant game programme
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Pollard Banknote has joined forces with Atlas Experiences to roll out a new multi-jurisdictional instant game programme; Frogger.

One of the most renowned arcade brands of all time, Frogger has been part of Pollard Banknote’s licenced game portfolio for over a decade, with 53 games launched by 30 lotteries across North America.

This latest endeavour will see every element of the programme infused with an Irish theme on the classic Frogger template, as instant tickets are turned into winning events.

Brad Thompson, VP of Sales & Marketing, Pollard Banknote, commented: “Pollard Banknote is pleased to partner with Atlas Experiences to leverage the proven popularity of Frogger in a multi-jurisdictional programme.

“This promotion is particularly exciting for smaller jurisdictions that may not have the resources to offer a large-scale promotion like this on their own. We’re looking forward to working with our lottery partners to deliver this programme to players across North America.”

Each participating lottery will send a select number of winners to travel to Ireland for a three-night stay at the Hard Rock Hotel Dublin, followed by another three nights spent at Adare Manor.

Second-chance prize winners will also be given the opportunity to win $50,000 in cash prizes, while lotteries will gain access to an integrated marketing campaign, sharing the costs across jurisdictions. 

Derek Gwaltney, Founder and CEO of Atlas Experiences, added: “Atlas Experiences is thrilled to be partnering with Pollard Banknote on this exciting multi-jurisdictional Frogger second-chance programme that will send lucky grand prize winners on a truly once-in-a-lifetime trip to Ireland in 2025.

“The vision of Atlas is to craft custom experiences that deliver the wow factor and winning moments that winners are excited to share, and this promotion delivers in all respects.”