Scientific Games cites Oklahoma Lottery sales push as PlayNow Games enters state

Scientific Games driving Oklahoma Lottery sales via PlayNow Games
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The Oklahoma Lottery has become the eighth US state to offer the Scientific Games brand PlayNow Games.

Already live in Arizona, Connecticut, Iowa, Maine, Maryland, Oklahoma, Pennsylvania and Vermont, the brand has quickly gained popularity in the Sooner State via FastPlay games.

These games are terminal-generated tickets printed on demand with select games featuring a progressive or rolling jackpot.

Jay Finks, Executive Director of the Oklahoma Lottery, said: “Our new FastPlay games offer Oklahoma players the fun of progressive jackpots combined with the thrill of the opportunity to win instantly. FastPlay is a great, innovative addition to our product portfolio that complements the entertainment experience offered by our Scratchers and draw games.”

The lottery initially launched four games under the FastPlay games banner in October priced at $1, $2, $5 and $10 – which generated more than $2m in retail sales – before adding five additional games in December.

John Schulz, President of Americas and Global Instant Products at Scientific Games, added: “FastPlay games, which we have branded as our PlayNow Games, are a relatively new and exciting lottery experience for the consumer.

“These unique games were planned as a strategic addition to the Oklahoma Lottery’s portfolio to help drive sales across the portfolio and create incremental revenues to benefit schools, students and teachers in the state.”