Pollard Banknote has won a procurement process to supply the Norwegian National Lottery Norsk Tipping with instant scratch ticket games for the next three years.
Beginning on Dec 1, 2022, the deal will last for an initial period of three years, with the option to extend for an additional 12 months.
Becoming a primary contract holder of Norsk Tipping, Pollard Banknote will produce and supply the lottery with an array of instant games, extending a long-standing partnership between the two organisations.
Recently, Pollard Banknote supplied the lottery with its Scratch Tab feature included in the holiday game Flax Julekalender, offering big value in an oversized ticket.
“Pollard Banknote has been a trusted partner for many years and through this new contract we look forward to leveraging more of their industry experience and expertise, including strategic marketing services, as well as exciting product innovations,” said Hans Erland Ringsvold, Head of Gaming Operations, Norsk Tipping.
“We are excited to continue to work together to offer our players instant scratch tickets, both retail and online, in an innovative and sustainable manner that grows revenues to the benefit of sports, culture, and humanitarian organisations in Norway.”
This deal is the second consecutive contract that Pollard Banknote has been named the primary supplier.
Meanwhile, Pollard will also supply its Scratch FX feature that adds another dimension to the tickets, creating a more innovative retail experience for customers.
Finally, the two parties will work together to support good causes throughout the partnership, as well as commit to sustainable and environmentally friendly practices.
“We are thrilled to continue our successful relationship with Norsk Tipping,” said Julia Cloutier, Senior Director, Sales & Marketing, Pollard Banknote. “The Lottery has leveraged many of Pollard Banknote’s exciting product innovations over the years, including Scratch FX, Iridescent FX, and Scratch Tab.
“This new contract will allow us to continue to work with the Lottery to offer our latest innovations and sustainable, market-specific strategies to ensure growth that benefits good causes across Norway.”