Camelot Lottery Solutions has joined forces with the Michigan Lottery on a new e-instants-focused partnership in North America.
Under the terms of the agreement, Camelot Lottery Solutions will provide the Michigan Lottery with its portfolio of e-instant games, which have been designed to meet the requirements of its operators and their partners.
The e-instant games provider further affirms that, as a supplier in receipt of a responsible gaming certification by the World Lottery Association (WLA), its games have been “built with a focus on responsible and sustainable lottery growth”.
Wayne Pickup, Camelot Lottery Solutions CEO, commented: “We’re proud to start this partnership with the Michigan Lottery, which has been leading the way in e-instant performance in the United States.
“We have a library of around 200 games, which have been among the very highest performing e-instant games in the UK, Ireland, and Switzerland. We can’t wait to bring these games to North America.”
The Michigan Lottery stated that instant win games form an important part of its diverse digital offerings and help it to fulfil its mission of maximising net revenues to supplement state education programmes.
Jake Harris, Michigan Lottery Player Relations Manager, added: “Providing our players with innovative and diverse instant win game options is key to the success of the lottery’s online platform.
“We are excited to work with Camelot and bring new games to our players and enhance their online play experience.”