German online lottery provider ZEAL Network SE has expanded its international reach after partnering with American counterpart, Park Avenue Gaming.
As part of this new agreement, Park Avenue Gaming will integrate the online games of ZEAL instant games into its video lottery terminal (VLT) business in Argentina and its online platforms in Peru, marking ZEAL’s first foray into the South American market.
The cooperation includes premium titles from ZEAL Instant Games such as new lottery, scratch and instant wins.
“We are delighted to be able to offer our product portfolio in South America for the first time, giving our games an international stage,” remarked Julian Tietz, Managing Director, ZEAL Instant Games. “The integration of our games product portfolio into third-party platforms is an important part of our business model.
“With Park Avenue Gaming, we have found the perfect partner to expand our business on the American continent. The cooperation is an important milestone for our growth path and we look forward to further strong partnerships in the future.”
It marks another milestone in ZEAL’s growth strategy which has seen the firm clinch a number of significant deals in recent months, including one to launch its product portfolio on ntv.de, the website of the German television news channel.
“We are excited to offer new instant lottery experiences to our players in our markets in Argentina, Peru and beyond with ZEAL Instant Games’,” added Faisal Siddiqui, founder and CEO of Park Avenue Gaming.
“Innovation in lottery instant games enables us to drive our partners’ growth. Working with ZEAL, Park now offers a large library of unique instant win content that attracts and captivates players.
“The ZEAL Games are an important addition to the exclusive online game content available with the Park RGS. We look forward to expanding and deepening our relationship with ZEAL.”