Win Millions Lotto has confirmed the appointment of seven new ‘industry experts’ to its advisory board as it strives for further expansion.
The company recently launched two new lotteries – Mini Powerball and Mini Mega Millions – but is moving quickly to ‘strengthen its rapidly growing brand’.
Consequently, Win Millions Lotto has announced the addition of key figureheads from the lottery, sports, finance and entertainment sectors.
“All new brands require the right mix of talent to nurture growth and we’ve been blessed with the unmatched talent, experience and knowledge of our new board members,” said Sulim Malook, Win Millions Lotto CEO.
“Win Millions Lotto is an exciting company with a robust and innovative product portfolio, and we couldn’t be happier to welcome such experienced friends and colleagues to the board to help us develop a strong and unique position in the market.”
Michael Jones, Director at Ocilla Partners and a former Director at the Illinois Lottery, is one of the new Advisory Board members.
He said: “Sulim is a lottery visionary. His creativity when it comes to marketing bloc lotto games and elevating their odds structure and prizes is unique in the industry.
“I’m honoured to be invited to assist in building a strong brand in the dynamic international lottery business.”
Joining Jones on the new-look Board is Jeffrey Allan, CEO at Echo Ridge and former VP Business Strategy at Lottery.com.
“Win Millions Lotto is a great opportunity to herald a new evolution in lotteries,” said Allan. “It’s a relatively simple concept but one which has been fantastically executed and has a bright future ahead of it.
“I’m thrilled at the prospect of being on board, helping to elevate it and the team to new heights.”
The other experts to join the Board are; Bishop Woosley, Lottery Industry Hall of Fame member, former President of the North American Association of State and Provincial Lotteries; Brian Ward, CEO Savvy Games Group, CEO of LottoInteractive Inc; Kurt Freedlund, President of LottoInteractive Inc, former COO & General Counsel of the Georgia Lottery Corporation; Raffy Ohannesian, former CFO Lottery.com; and Rahul Mehta, Partner at Obsidian Sports Management.