Jackpocket strengthens New York Islanders alliance with ‘exclusive’ brand deal

Jackpocket agrees new exclusive New York Islanders deal
Image: Shutterstock

Jackpocket, a third-party digital lottery app, has signed a new deal to expand its partnership with the New York Islanders.

Ahead of the upcoming 2022-23 NHL campaign, which kicks off on Friday, October 7, Jackpocket has announced it will be the Islanders ‘official home helmet partner’, with permanent branding visible during all regular season and play-off home games.

This is an exclusive arrangement with the NHL team in the ‘world’s largest media market’, and it marks the Islanders’ 50th anniversary season.

“The Islanders are such a true-blue (and orange) New York institution, which makes us elated to announce our continuing partnership,” commented Jackpocket founder and CEO Peter Sullivan.

“We’re also very proud to be the official digital lottery courier for all live events at the UBS Arena, where we look forward to providing an easy way to order lottery tickets from the convenience of a smartphone for all fans and visitors to the arena.”

Supporters can claim a free lottery ticket to celebrate this latest deal between the partners.

“We are thrilled to continue our collaboration with Jackpocket by adding them as the official sponsor of our home helmets for our historic 50th anniversary season,” said Islanders Co-Owner Jon Ledecky.

“Jackpocket is a trusted partner, and we could not be more excited for the ways that we are working together to evolve our digital and game day experiences for our loyal fans.”

The digital lottery courier agreement covers not just the Islanders’ games, but all live events held at the $1.1bn, 17,250 seat venue that opened at Belmont Park last year.

The team also partnered with Jackpocket over the summer to order $50,000 in tickets on behalf of full season ticket members, staff and the Islanders Children’s Foundation for the $1.3bn Mega Millions drawing.