Over 100 high-profile speakers will take the stage at SBC Summit Latinoamérica to discuss the potential of the promising region

Over 100 high-profile speakers will take the stage at SBC Summit Latinoamérica to discuss the potential of the promising region
Image: SBC

More than 100 senior executives with significant experience in the Latin American region will discuss the present and the future of the region’s emerging markets at SBC Summit Latinoamérica

The exhibition and conference will gather around 1,000 delegates and take place on November 1-3, 2022, at the Seminole Hard Rock Hotel & Casino, Hollywood, Florida. 

The comprehensive conference schedule features seven conference tracks covering leadership, sports betting innovation, regulatory and player protection, lotteries and iGaming, marketing and media, and payments, as well as focus discussions revolving around Latin America’s most promising markets.

Rasmus Sojmark, CEO & Founder of event organiser SBC, said: “All eyes are on Latin America right now. The region has been flourishing and regulating, creating profitable opportunities for the sports betting and igaming industries. We are thrilled that some of the brightest minds with deep knowledge of the Latin American landscape will be speaking at SBC Summit Latinoamérica this November to shed light on how to do business in this beautiful region with huge potential.”

Here’s what the SBC Summit Latinoamérica audience can expect from the conference schedule:

The ‘Leadership’ track will dive into issues such as the dos and don’ts of entering the Latin American markets and how to create a work environment that encourages equality, diversity, and inclusion. 

Speakers include Juan Pablo Varsky (Sports Journalist and Ambassador, Futbol Sites | Playmaker), Xabier Maribona (CEO, Grupo Retabet), Paris Smith (CEO, Pinnacle), Michael Daly (CEO, Catena Media), Jonas Cederholm (CEO, Game Lounge), and Joaquín Gago (Founder & CEO, BetanDeal), among others.

The ‘Regulatory & Player Protection’ track will give the floor to industry professionals with expertise in compliance and player protection. Gabriel Szlaifsztein (LATAM General Manager, Continent8), Santiago Asensi, (Managing Partner, Asensi Abogados), Mariela Huenchumilla (Responsible Gaming Manager, Dreams Chile), Dr. Evert Montero Cárdenas (President, Fecoljuegos), Luis Portela de Carvalho (Head of Legal, Clever advertising) and Bill Pascrell III (Partner, Princeton Public Affairs Group) will be among the speakers discussing how to deal with the growing cyber attack threats, navigate the complex regulatory landscape in Latin America and ensure that responsible gambling is not neglected due to lack of regulation. 

The ‘Sports Betting Innovation’ track will focus on the transformation and modernisation of sports organisations, their relationship with gambling companies, and Qatar’s Summer World Cup, among other topics. 

Graciela Garay (Ethics and Compliance Officer, CONMEBOL), Julio Lansac (Integrity Director, CONMEBOL), Carlos Sabanza (Sponsorship Coordinator, Codere), Martin Mendiguren (President of Amateur Sports, Boca Juniors), Federico Maques (Marketing Director, Boca Juniors), Santiago Montes (Head of Digital Innovation, Chivas),  Andrea Rossi (Commercial Director Southern Europe & LatAm, Betsson Group), Fernanda Sainz (CMO, Caliente) and Javier Troncoso (Chief Revenue Officer, Futbol Sites) will be among the panelists. 

The ‘Lotteries & igaming’ track will focus the discussion on what lotteries can do to reach a new, younger audience, the influence that video games have had on casino content, and whether esports can win over traditional sports fans. 

Nour-Dean Anakar (Founder & President, Anakar Global), Carlos Fonseca (Lawyer and Consultant, Perú, Gaming Law S.A.C.), Fernando Ortega (CEO, Lottofy), Seth Schorr (CEO, BettorView), Lloyd Danzig (Managing Partner, Sharp Alpha Advisors), Gonzalo Merino (Director – Digital Business, Apuesta Total), Billy Levy (Executive Vice President of Corporate Development, Rivalry), and Francisco del Valle (CEO, Zylant Esports) will be among the speakers. 

The ‘Marketing & Media’ track will focus on leveraging a successful influencer marketing strategy in emerging markets and the role of social media in establishing a relationship between fans, sporting events, and betting businesses. 

Patrick O’Neil (CEO, Sherlock Communications), Christian Raykoff (LATAM Regional Manager, Pinnacle), Roby Martinez (Marketing, Commercial, and Communications, Racing Club (Argentina)), Laura Gago (Operations Manager, BetanDeal), David Fica (Director de Negocios, Mixer Gaming & Tech), Fernando Paz (Consultant, Klefer Marketing Esportivo) and Yohanna Isis Claustre (Head of Performance Media, Better Collective) will be among the key speakers. 

The ‘Payments’ track will focus on how can Latin America avoid the mistakes made in the EU, the UK, and North America, the payment solutions that will support the development of the region, and what are the opportunities and challenges as the behavioural patterns of the consumers are changing. The expert speaker line-up features Vicky Matthaioudaki (Business Development Manager, LeoVegas), Christian Reinheimer (Director of Payments Product & Tech, LeoVegas), and Evans Concha Soto (CTO, Estelar Bet).

The ‘Market Spotlight’ track will take the audience on a trip around Latin America’s betting markets by introducing several roundtable discussions featuring markets like Brazil, Central America, Chile, Puerto Rico, Colombia, Uruguay, and Mexico.

The panelists will also discuss Brazil’s industry potential, the progress made in the Caribbean, and how US operators can improve in catering their products to the Hispanic population living in the country. 

Miguel Ángel Ochoa (President, AIEJA), Gonzalo Perez (CEO, Apuesta Total), Thomas Carvalhaes (Managing Director, Vai de Bob), Andre Gelfi (Managing Partner Brazil, Betsson), Marvin L. Pickering (Chairman/Chief Executive Officer, Virgin Islands Casino Control Commission), Jaime Puerto Rivera Emmanuelli (Puerto Rico Gaming Commission) and Seth Young (Chief Strategy Officer, Fifth Street Gaming) have been confirmed as speakers.

Visit the SBC Summit Latinoamérica website to book your passes.

Find the full conference agenda on the event website.