OLG & IGT strike deal to bring self-serve lottery tech to Ontario

OLG & IGT strike technology agreement
Image: Shutterstock

The Ontario Lottery and Gaming Corporation (OLG) has selected IGT Global Solutions Corporation – a subsidiary of IGT – as the primary technology provider of self-serve lottery terminals.

The two companies struck an agreement following a ‘competitive’ procurement process, signing a contract that will run until June 2027.

There are also 10 additional one-year contract extension options and, subject to further government approvals, installation of the terminals will begin in retail locations in the second half of 2023.

“As OLG embarks on the next evolution of lottery play in Ontario, we will work with key partners like IGT to deliver responsible, secure and convenient access to player-favourite lottery games,” said Duncan Hannay, OLG President and CEO. 

“The introduction of self-serve lottery technology throughout Ontario would allow us to continue to drive sales and maximise revenue for provincial priorities for the benefit of the people of Ontario.”

This marks the first time that self-serve technology will be made available to lottery players in Ontario, with IGT providing OLG with 1,400 GameTouch 28 self-serve lottery terminals for deployment at lottery retailers across the province.

Throughout the duration of the contract, additional self-serve terminals such as IGT’s GameTouch Draw may also be installed.

IGT recently agreed to debut a new lottery terminal in Portugal as the firm looks to expand its operations and bring its lottery terminals to all corners of the world.

“IGT is excited to partner with OLG to responsibly enhance the player experience in Ontario with the debut of our self-serve lottery terminals,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

“As the largest lottery in Canada, OLG consistently leads the charge in modernising the player journey for its customers. IGT’s self-serve technology complements OLG’s goals for innovation and provides added convenience, functionality and unrivalled experiences for players.”

Additionally, IGT will provide its OpenRetail terminal software application, ShowMaker multimedia content creation and management system, and retailer advisory services.