The Maryland Lottery and Gaming Control Commission (MLGCC) has approved Leadstar Media as a registered vendor ahead of the upcoming launch of legalised sports betting in the state.
As a result, the igaming affiliate company will be able to operate in Maryland and promote operators coming to the state, which could see the online launch of sports betting in the ‘coming months’.
Sports betting was legalised in the state on December 9, 2021, but has yet to formally launch online.
Leadstar will be able to offer Maryland sports bettors in-depth reviews and exclusive offers from sports betting sites through the several US products they operate, including SportsbooksOnline.com and UnitedGamblers.com.
The firm is operational in dozens of countries around the world but the US has been identified as a key part of its global strategy moving forward.
Eskil Kvarnström, Leadstar Media CEO, commented: “While we’ve been able to grow in many markets all over the world, achieving that level of success in the US has always been a major goal of ours as a company.
“Part of that is, of course, making sure we are available to as many users across the country as possible.
“Being approved to operate in Maryland will help us provide even more Americans with premium igaming experiences.”
With the recent launch of Kansas sports betting and the decision of the MLGCC, Leadstar Media is now active in 17 states.
“At Leadstar, we strive to provide all players with a seamless betting experience,” added Kvarnström.
“Expanding our coverage to more states, in addition to the strides our products have made in the past few years, are major factors in achieving that goal.”
While there has yet to be an official announcement on the matter, Maryland plans to roll out fully legal online sports betting soon.
“We’ve seen before that being available to users on day one puts us in a great position to provide users with the best betting experience possible, as many of them explore it for the first time.
“Being approved well ahead of launch will allow us to give users the best answers to their questions.”
Leadstar will be added to Maryland’s approved vendors list within a week of approval.