Pollard Banknote has been awarded a primary contract to provide scratch game printing and related services to the Minnesota State Lottery from July 1, 2022.
Signed for a provisional four years with the option of an additional two, the agreement ensures that Pollard Banknote will provide at least 70% of the lottery’s scratch games throughout each year.
The value of the contract, including the optional two-year extension, amounts to approximately $28m.
“We are thrilled that the Minnesota Lottery has once again chosen us to be their primary partner for scratch games and related services,” said Byron Peterson, Senior Director, Sales & Marketing, Pollard Banknote.
“Having served as the Lottery’s primary scratch games partner for over a decade, we have worked to provide players across Minnesota with best-in-class scratch games and retail initiatives that foster engagement and growth.
“We are excited to continue our partnership with the Lottery to deliver exciting products that create memorable experiences, ultimately benefiting residents throughout the State.”
As the primary scratch game partner, Pollard will help the lottery build its games and create effective retail solutions to continue growing sales of scratch tickets.
According to the lottery, Pollard Banknote scratch games are some of the most popular in its portfolio, with titles such as Scratch FX, developed for the lottery’s 30th Anniversary and Full of $500s Holiday Edition tickets proving popular amongst players.
This agreement extends a long partnership between the two parties; Pollard has provided scratch games for the lottery since 2007 and, in the 15 years interim, the sales of such games has grown by 136% in Minnesota.
In FY2021, Minnesota Lottery’s game sales totaled over $615.6m up by $92.6m year-over-year.
“We are very excited to extend our strong partnership with Pollard Banknote,” said Adam Prock, Executive Director at Minnesota Lottery.
“Throughout our time working together, the company’s expertise has helped us to maximise revenue in support of programs that benefit all Minnesotans. We are pleased that this agreement will allow us to continue to collaborate and bring engaging scratch games to our players.”