Kings Entertainment CEO Steve Budin has hailed the “strong return to action” for lottery jackpots after his firm reported an increase in sales for the month of July.
After notable difficulties earlier this year, the online lottery and casino provider enjoyed a revival in July after witnessing a ‘significant’ uptick in its lottery revenue last month.
Kings Entertainment lottery sales jumped 18% over June, driven by its flagship brands LottoKings and WinTrillions, which pulled in a combined $446,126 in July (June 2022: $378,329).
Overall revenue rose 9% in July to $555,349 compared to $510,400 during the previous month, while Kings Entertainment’s total active customers also increased by 9%.
“We’re very pleased that July brought such a strong return to action for lottery jackpots,” Budin noted.
“It’s been a challenging year, without a significant lottery jackpot to promote – but we focused on keeping players active through the drought and are now seeing this effort pay off.”
Despite the aforementioned difficulties Kings Entertainment endured, previous months this year did produce some positive results in certain areas.
In May, Kings Entertainment enjoyed a 90% increase in registrations as 13,000 signed up to LottoKings and WinTrillions.
During the same month, Kings Entertainment announced a business combination with Sports Venture Holdings, the parent company of the Bet99 brand, one of Canada’s largest online sport and casino betting websites.