German online lottery provider LOTTO24 has linked up with the German-Argentine actor Sky du Mont to produce a nationwide television campaign.
Set to be broadcast throughout the remainder of 2022 from the beginning of July, the campaign was designed and produced by 27 Kilometer Entertainment and features DuMont as a brand ambassador.
DuMont features in four variants of the advert with a length of 28, ten, seven and five seconds respectively, representing LOTTO24 in front of the German audience who recognise him the most.
“I’m delighted to be part of LOTTO24’s new brand offensive,” commented du Mont. “Countless people dream of winning the lottery and of a future in which money doesn’t matter. If we can show these people new ways to get a little closer to their dream, I am very proud of my contribution to the campaign.”
Alongside the new campaign, LOTTO24 has redesigned its website, featuring a ‘modern retro look’ that aims to ‘underline the digital orientation of the brand.’
Finally, LOTTO24 is offering all new registrations a voucher worth €5 with a minimum €6 stake.
“More and more people are switching from kiosk lottery to LOTTO24,” added Bernd Heinisch, Director of New Customer Marketing at LOTTO24 AG. “Sky du Mont is the ideal brand ambassador for us because he is only satisfied when he gives the audience the best performance.
“During the shoot, Sky often wanted to make scenes that were already good that little bit better.
“LOTTO24 and Sky du Mont are therefore united by the passion to offer the best gaming experience: Sky on the stage, LOTTO24 playing lotto online. Both are Germany’s crowd favourites, at LOTTO24 we call it the market leader.”