Inspired Entertainment has marked its first foray into the ilottery market with the launch of ‘Pharaon Réaction’, a game exclusively developed for Loto-Québec.
The lottery and gaming provider has a long-standing relationship with Loto-Québec and this latest deal has already officially launched on Loto-Québec’s online gaming website and app.
Pharaon Réaction was custom created for Loto-Québec, combining its retail brand with the game mechanics of Inspired’s ‘Scarab Treasures’ interactive game.
Brooks Pierce, President and COO at Inspired, commented: “We are thrilled to debut our first entry into the burgeoning ilottery market.
“Pharaon Réaction highlights our ability to make customised content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players and elevates current ilottery offerings.
“We have long standing relationships and extensive experience in the global lottery market and we continue to view ilottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
Earlier this year, Inspired was awarded an additional 700 video lottery terminal (VLT) placement by Western Canada Lottery Corporations (WCLC) in Saskatchewan, while the company further highlighted its growth after revealing its Q1 FY2022 revenues had increased 166% year-on-year.
“Inspired has done a wonderful job featuring some of our successful retail brands in their digital lottery games in a way that is new and different,” added Anne-Marie Voyer, Director of Lottery Products & Development at Loto-Québec.
“Inspired’s diverse range of igaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games.”