British Columbia Lottery Corporation (BCLC) has expanded its presence in the Canadian gaming market after it penned a deal with the Saskatchewan Indian Gaming Authority and SaskGaming to provide online gambling in the province.
Expanding the reach of its PlayNow.com brand, BCLC will provide players in the province with over 400 casino, Live Casino, poker and sports betting games and products, supported by its vendor partners.
PlayNow.com – first launched by BCLC in 2004 – is now entering its third Canadian province, having already established itself in both British Columbia and Manitoba.
“This partnership reinforces the confidence the legal gambling industry has in BCLC, and our leadership in providing players with entertaining and engaging gambling experiences through our safe and secure online platform, PlayNow.com,” commented Lynda Cavanaugh, Interim President and CEO of the Corporation.
“In addition to an innovative suite of online casino and sports-betting products, BCLC’s PlayNow.com is the only gambling website in North America and one of few in the world that offers dedicated player-health specialists – known as GameSense Advisors – via live chat. This is just one way that BCLC supports safer play online.”
All net income generated by PlayNow.com and BCLC on a broader level is transferred back to BC to supplement funding for healthcare, education and community initiatives.
This comes at a time when online gambling in Canada is hitting the headlines frequently, with the launch of the Ontario online sports betting and igaming market back in April.