partners with Intelitics to power LotteryLink affiliate programme
Image: Shutterstock has selected Intelitics to power its affiliate programme LotteryLink, as it seeks to “drive growth across the US market and beyond”.

The partnership will enable to utilise the performance marketing and analytics platform provider for its affiliate and paid media activity, including real-time media campaign monitoring and reporting.

Access to flexible pixel tracking, as well as real-time data and analytics, will also allow affiliates to effectively self-manage their own campaigns and monitor the effectiveness of these.

Greg Potts, Global Vice President of Affiliate Success at, commented: “We expect our LotteryLink affiliate programme to be a key driver of our growth.

“We are looking forward to working with Intelitics and having it help us achieve our goals for LotteryLink. We look forward to a long and successful relationship with Intelitics.”

Currently, is operational in 12 US states, as well as internationally, but there are plans to expand its coverage in 2022.

Additionally, the company aims to enlarge its LotteryLink affiliate pool.

Last month, CEO Tony DiMatteo expressed his pride in the LotteryLink affiliate programme which catalysed revenue and gross profit growth.

The company has also recently announced a partnership with AI-driven technology firm ICARO, with the objective of targeting specific global markets.

“We are thrilled to be working with and to have been chosen to power its LotteryLink affiliate programme,” added Allan Petrilli, Vice President of Sales and Growth at Intelitics.

“As a data-led solution we empower operators and their affiliates to take control of their activity in real-time to maximise performance and ROI. We believe this will help grow its presence across the US and internationally, and also for its affiliates to perform at a high level.

“We look forward to working with the team and its LotteryLink affiliate programme to help it achieve its expansion plans.”