Kings Entertainment has announced the formalisation of a marketing partnership with Balesia, as it seeks to expand its audience across Latin America.
The online lottery and casino provider will now benefit from Balesia’s status as one of Latin America’s largest communications tower real estate owners.
Balesia boasts more than six million mobile phone users in Mexico, and this agreement will offer these customers access to games via the WinTrillions global lottery and igaming platform.
Steve Budin, CEO of Kings, commented: “Cell phones are increasingly the dominant platform for entertainment and igaming.
“We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly.”
Kings expects to launch WinTrillions lottery and igaming options on the Balesia network in early April 2022, with plans to expand across Latin America by the end of the year.
“In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun,” added George Alvarez, CEO of Balesia.
“Our user bases are very complementary, and we see significant potential to expand this even further.”
Back in January, Kings outlined its intentions to expand its online casino offerings to further aid its growth following its public listing on the Canadian Securities Exchange.