IGT has announced the launch of its ‘Positive Play’ social media campaign as it helps to raise public awareness for Problem Gambling Awareness Month (PGAM) this March.
Underlining its commitment to the annual event that was created by the National Council on Problem Gambling (NCPG), IGT will spotlight a different employee on every Tuesday in March to discuss the importance of responsible gambling and positive play, explaining how their daily role reflects the company’s stance.
IGT has also made a donation to the International Centre for Responsible Gaming to further support its lottery and responsible gaming research fund.
“Responsible gaming has been a large part of IGT’s DNA for many years, and the importance of it is instilled in our employees across all business segments through a variety of programmes,” commented Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.
“It is through industry initiatives such as Problem Gambling Awareness Month that we can showcase our leadership in this space on a broader scale and bring further awareness to our customers and their players.
“We are pleased with the strides IGT has made in promoting Positive Play within all gaming verticals and will continue our contributions and support of the industry’s most prestigious responsible gaming organisations.”
In October 2021, IGT introduced a new global responsible gaming policy, designed to ‘transparently inform’ stakeholders with regards to its player protections and regulatory compliance mechanisms.