Kings Entertainment has highlighted a series of successes from its February 2022 operations, including a 30% rise in revenue for flagship brand, LottoKings.
The online lottery and casino provider cited a number of ‘extremely successful’ marketing campaigns that increased customer registrations by 136% when compared to January. The company achieved 15,449 sign-ups in February, despite having three fewer trading days.
Kings also enjoyed a significant boost to its casino operations as it announced $118,491 in revenue, a 36% rise from the first 28 days of January.
Steve Budin, CEO of Kings, commented: “The success of these marketing campaigns will be instrumental to our revenue strategy this fiscal year.
“While the lack of significant jackpots in February dampened overall demand for lottery, the increase in both active casino players and casino revenue is a very positive signal that our strategy of transitioning our strong lottery base to the casino vertical is working.”
Last month, Kings outlined its plans to target the online casino vertical in 2022, and this target is beginning to bear fruit as its live casino division increased its active players by 12% in February.
Budin added: “As we continue to sign up customers in increasing numbers and grow our number of active casino players, these customers will form a strong foundation for long term revenue growth.”
