Pollard Banknote has congratulated its partners at the Michigan Lottery on a ‘remarkable’ $2.5bn achieved in instant retail ticket sales for the fiscal year 2021.
The Michigan Lottery has enjoyed ‘exponential’ growth over the past 10 years, becoming the fastest-growing US lottery and enjoying a growth rate of 238%, a figure that is more than double that of the US average over the same period.
Pollard prints the majority of the lottery’s instant tickets at Ypsilanti, Michigan, where it employs almost 240 residents.
Donna Preziotti, Director, Sales & Marketing for Pollard Banknote, commented: “Congratulations to the Michigan Lottery on another tremendous year. The Michigan Lottery is a valued client, and we are very proud to contribute to their success.
“The long-standing relationship built between the lottery and Pollard Banknote reflects our company’s Empowered Partnership model where we work collaboratively to seek the optimised combination of products, services and consultation for our lottery partners.
“Together, Pollard Banknote and the Michigan Lottery have developed and executed new products, retail solutions, and innovations into the Michigan market that have led to increased revenue and new and exciting instant and iLottery games for players.”
Since the partnership’s inception, a broad portfolio of innovations have been developed, particularly in 2021. One of the most popular proved to be a $60m ‘Cash Blowout!’ ticket, priced at $20, which achieved sales 40% higher than similar tickets both five and ten weeks after its launch, enhanced by Pollard’s ‘Spectrum Scratch FX’ print feature.
The lottery also installed over 1,300 Lighted Menu Boards (LMBs) from Schafer Systems, an official Pollard company, which feature two vertical lights that make the tickets.
The LMBs proved extremely effective in driving instant ticket sales, increasing quarterly sales for participating retailers by 32.5% when compared to the previous year.
Glenn Strong, Deputy Commissioner of Games and Marketing at Michigan Lottery, added: “We are so pleased to have achieved another year of record-breaking sales which ultimately means increased returns to the Michigan School Aid Fund. Pollard Banknote is an important partner and has played a significant role in our continued success.
“We look forward to continuing to work together as we move forward and grow, all for the benefit of Michigan’s schools.”