Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan hosted by four-time Super Bowl champion Joe Montana.
Montana headlines as the first guest on the premiere of the new weekly 15-minute online program hosted by sports commentator Ashley Docking and former CFL player and reality TV star Brad Smith.
“Game Plan gives PROLINE sports bettors in Ontario the inside scoop on entertaining and informative content, and who better than Joe Montana to kick off pre-game insights around Super Bowl LVI,” commented David Pridmore, OLG’s Chief Digital & Strategy Officer.
“Building on 30 years of sports betting history OLG is now taking the customer experience to new heights with Game Plan, which opens a new window into the sports world with one-of-a-kind insights and sports wagering content delivered weekly.”
The first episode airs today with Montana discussing predictions, picks, and odds for the Super Bowl between the LA Rams and Cincinnati Bengals.
Episodes after the game will feature weekly interactive content and interviews with other sports luminaries and sports wagering experts.
The show is a product of OLG’s partnership with Corus Entertainment, Twitter, and social digital agency so.da and will be broadcast by Twitter Originals.
The show marks the 10th custom content series developed under the Twitter Originals Fueled by so.da program and debuts as so.da’s first always-on sports series, Twitter’s first brand-led sports betting show in Canada.
“Twitter Originals Fueled by so.da is a best-in-class program that connects consumers with brands through custom content, driving meaningful engagement,” added Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment.
“The betting space is exploding and we’re excited to be working with OLG on our latest content venture with this interactive series that will elevate the way fans engage with their favourite sports.
“In addition to weekly episodes, so.da will cut segments and organic content for OLG’s social media networks, inviting fans to watch full episodes, place bets, and explore special offers from OLG. In total, we’ll be delivering over 800 pieces of content for the run of series!”