Lottery.com has made four Vice Presidential hires across its business operations to support and execute the company’s strategic growth initiatives.
Amy Lawrence, Pedro De Ona, Marielle Bianchino and Jim Schonewol have all joined the leadership team as Vice Presidents of Compliance, Research & Development, Marketing and Digital Media Sales respectively, boosting the firm’s expertise in key operational areas.
Lawrence has joined Lottery.com from AGS, where she most recently served as Compliance Officer and is charged with outlining the firm’s methods to comply with complex multi-jurisdictional regulatory requirements.
De Ona will lead the company’s research and development department, heading up the development of new products and leading research into the currently in-development in-development, proprietary, blockchain-enabled gaming platform, Project Nexus. He joins lottery.com from Google where he served as a software engineer, whilst also working as a Software Development Engineer at Restaurant Brands International, the parent company of Burger King.
Bianchino is set to lead the company’s marketing output, in charge of overseeing the design and execution of its targeted B2C marketing campaigns whilst also ‘responsible for leveraging the Company’s unique brand position.’ Her career path has led her through the ranks in multiple roles at American Express before taking up a role as a Senior Account Director at Ai Media.
Lastly, Shonewolf – who has over 25 years of experience in sales – will be responsible for business development with digital media companies for the Company’s data-based products. He joins from a Lottery.com subsidiary, TinBu LLC, where he served as Vice President of Sales.
Tony DiMatteo, CEO and Co-Founder of Lottery.com, commented: “It takes incredible talent to achieve incredible things, and I believe that these new members of our leadership team will accelerate the execution of our strategic growth plan.
“With the recent launch of our targeted marketing campaigns to grow our B2C business, the continued efforts focused on the compliant expansion of our operations into new jurisdictions, as well our new product development, we are making progress on key initiatives throughout the organisation.
“I am excited to work with our talented team and build on the strong momentum we have developed in early 2022.”