NeoPollard and Atlantic Lottery pen multi-year digital deal

Global lottery and gaming firm IGT has confirmed the acquisition of igaming content provider iSoftBet in a cash deal worth around €160m. 
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NeoPollard Interactive (NPi) has signed its first ‘digital content partnership’ in North America through a five-year deal with the Atlantic Lottery Corp to supply its NeoGames Studio library.

Expanding its igaming capabilities, ALC will add the NeoGames library to its current platform for at least the next five years. 

The only regulated igaming operator in Atlantic Canada, ALC entered the ‘strategic partnership’ to add ‘market proven’ games to its platform, produced by NeoGames, one of the holding companies of NeoPollard.

“The Atlantic Lottery is excited to work with NPi to enhance the exceptional experience we are able to deliver to players online,” said Robert Lalonde, ALC’s iGaming Manager. 

“ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents. 

“This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”

Through this agreement, NeoPollard is marking its first foray into digital content partnerships in North America, though it currently serves as an ilottery solutions provider. It currently provides ilottery technology platforms, digital game content, and its power suite of ilottery services to four US lotteries and one Canadian lottery.

“NPi is thrilled to celebrate another first for our company with our new partners at ALC,” added Liz Siver, General Manager, NeoPollard Interactive. 

“Our digital content partnership with ALC once again demonstrates NPi’s willingness and ability to customise our best-in-class solutions to address the unique needs of each of our lottery customers to maximise profitability and proceeds to good causes. 

“The exciting and innovative game content developed by our games studio will undoubtedly enhance ALC’s online footprint and create additional opportunities to attract new audiences, while driving overall programme KPIs. 

“We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”