Kings Entertainment, the parent company of LottoKings and WinTrillions, has announced it has begun trading shares on the Canadian Securities Exchange.
Acting under the ticker JKPT, the firm aims to ‘attract and engage an international player base and expand into the live dealer casino games and sportsbook sectors.’
CSE-listing, Kings Entertainment states, is part of a wider strategy to accelerate its global growth by providing new capital.
“The launch on the CSE is a critical component of the Company’s growth plan,” noted Steve Budin, the firm’s CEO.
“Our strategy of leveraging outstanding lottery offerings to create engaged casino players has proved very successful and we’re now focused on harnessing this strength to develop our brands in the rapidly growing global online gaming market. Listing on the CSE will provide us access to the capital that will enable this expansion.”
LottoKings has attracted and retained millions of player sign-ups since its inception, encouraging the parent company to capitalise on its strong position in the global lottery sector.
The firm states that its position in the Latin American market provides a foundation for international expansion, with the US and European markets earmarked as targets.
