The lottery app firm Jackpocket has confirmed it has gained market access to New Jersey for its upcoming online casino product through a deal with Caesars Interactive Entertainment New Jersey.
Adding to the 10 states it operates lottery draws, Jackpocket will also become the first third-party lottery firm to operate online casino games in the Garden State.
“Following our recent $120m Series D financing, Jackpocket’s mission is to expand into new gaming verticals, and we are confident that lottery fans will be interested in new ways to play including slots, bingo, and table games,” said CEO Peter Sullivan.
“Our user research has shown a high correlation between Jackpocket lottery players and those who enjoy casino-style gaming. We look forward to bringing the innovative tech, intuitive design, and seamless experience that the Jackpocket app is known for into this new arena.”
Subject to the completion of an approval process with the New Jersey Division of Gaming Enforcement, Jackpocket aims to launch its online casino product in 2022.
It follows November’s announcement that the firm had secured $120m in Series D funding star names from business and entertainment including Kevin Hart, Whitney Cummings, Mark Cuban, Manny Machado.
Jackpocket also opened its second headquarters premises in the Santa Barbara Tech Sector, creating new jobs and growing its team on the West Coast.