The Croatian gaming operator PinProjekt has signed a partnership agreement with Betway to expand its flagship product, Lotto Instant Win, into Africa.
Growing its international presence, the deal will see Lotto Instant Win made available to players in South Africa, Ghana, Zambia, Kenya, Nigeria and Tanzania.
Under the terms of the agreement, PinProjekt’s flagship product will integrate into Betway’s platform in Africa, ensuring the Croatian outfit is well-positioned to expand into the fast-emerging market.
Working towards its corporate aims, the deal allows PinProjekt to achieve ‘comprehensive globalisation’ and to deliver its online experience to a diverse market of players.
The Chief Commercial Officer of the firm, Ivan Grković, commented on the landmark partnership: “The diligent work our team was putting in for years is paying off,” adding that “the highest calibre of partnerships, such as this one, is the clearest signal of our relentless progress.”
Lotto Instant Win features four different green-key studios with over 20 distinct games and 2,500 daily draws. Integrating into Betway’s platform, Lotto Instant Win will be ‘fully adaptable’ to each local market it operates in to enhance the customer experience.
A PinProjekt statement added: “Betway in Africa is uniquely positioned to broaden the reach of LiW games towards new and rapidly growing markets.
“This is in lockstep with their strategy of comprehensive globalization, delivering a superior online experience with an unprecedented variety of games to players worldwide.”