IWG makes move into German state market after going live with Lotto Hessen

The German lottery WestLotto has unveiled a €48m investment package with plans to revamp its retail presence in North-Rhine Westphalia
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Digital einstants provider Instant Win Gaming (IWG) has announced that its digital instant games have gone live with Lotto Hessen. 

Marking its entry into the German state lottery market, IWG has launched six instant games from its portfolio on the Lotto Hessen website. The German lottery has championed digital products, accounting for 15% of its sales. 

Rhydian Fisher, CEO at IWG, said: “Lotto Hessen has built a very strong ilottery channel. To date, the focus of their online sales has been draw games. Now, einstants are being featured, and IWG is very excited to have our games available to Lotto Hessen players.

“With 6.3 million residents, Hessen is the fifth most populous state in Germany. We see the Hessen market, and eventually the German lottery market overall, as a tremendous opportunity for ilottery.”

Lotto Hessen is the 26th WLA member that IWG provides its games to following last week’s announcement that the provider had signed a two-year deal with five LEIA lotteries (Danske Lotteri Spil, Française des Jeux (FDJ), Norsk Tipping, Svenska Spel and Veikkaus).