The digital einstants game provider Instant Win Gaming (IWG) has signed a deal with the Lotteries Entertainment Innovation Alliance (LEIA) to provide einstant games for five of its member lotteries.
Following a competitive procurement process, IWG won the deal to provide its instant games to Danske Lotteri Spil, Française des Jeux (FDJ), Norsk Tipping, Svenska Spel and Veikkaus for the next two years.
Under the provisions of the deal, IWG will provide the LEIA lotteries with access to its InstantGames which includes both in-house developed studio games, as well as bespoke content featuring themes and mechanics tailored to each lottery’s local brand.
Rhydian Fisher, IWG CEO, said: “It’s not every day you have the opportunity to partner with five of the best lotteries in the world in one fell swoop, and we cannot be more excited to begin our partnership with the LEIA.
“Our proven track record of developing localized and bespoke games for lotteries means we are best placed to meet the expectations of each LEIA member. We know through first-hand experience that these types of games are very powerful and are among the top-performing titles in the world.”
IWG now provides its games to 25 WLA certified lotteries around the world and the company states it ‘reaffirms its status as the leading supplier of digital games to the ilottery market’.