BetGames has witnessed a boost in its commercial performance following the launch of its LottoReloaded product since its pre-launch period.
Revamping its flagship product, the company introduced LottoReloaded in June, aiming to ‘take its lottery offering to the next level’.
Since the launch, BetGames has performed to a high financial standard; Lucky 5 showed an average overall increase in total bets throughout the three months since launch of 33%, while Lucky 6 reported a rise of 41% and Lucky 7 has so far returned 30%.
CEO, Andreas Koeberl, commented: “We felt that the Lotto Reloaded launch was always going to be the right move for the company, and we were confident we would find success by enhancing our offering, however, the actual response has exceeded our expectations.
“We are immensely proud of what we have achieved. The success of the launch is testament to the hard work and dedication our team commits to ensuring BetGames maintains its position as an industry-leading lottery provider.”
As well as general sales increase, BetGames has ushered in growth in new markets, 2021 has marked a standout year as the company has seen its footprint enhance in several markets with a string of new partners while it continues to grow internally with the rapid expansion of its Malta Hub, opened earlier this year.
Furthermore, the company aims to expand into new markets and have earmarked Latin America as a territory it would like to penetrate before the end of the year.