L’Autorité Nationale des Jeux (ANJ), the French national gambling regulator, has hosted its first citizen workshop on gambling advertising.
The body of research is one part of the ANJ’s ‘public consultation phase’ on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.
This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.
ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.
The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.
The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that ‘gambling is maintained as a recreational practice’.
French licensed operators have also been reminded of their duties to submit ‘a mid-term activity’ report outlining their advertising campaigns scheduled for the remainder of 2021.
The regulator’s President, Isabelle Falque-Pierrotin, stated that public consensus was required to establish how it will advise the government to reform the country’s advertising laws regulating gambling.