The ilottery solutions company NeoGames has announced the launch of a multi-game progressive jackpot feature in selected eInstant games to be rolled out across its customer base.
The new progressive jackpot feature is compatible with a range of eInstant games and is designed to improve customer acquisition by heightening player engagement, overall anticipation and accelerate jackpot growth.
Adding a progressive jackpot, NeoGames claims, is a strategy used to attract new users to eInstant gaming; simultaneously helping lottery companies boost revenues.
The company aims to aid its lottery clients to attract newer, younger customers to fuel growth whilst diversifying a lottery’s product portfolio.
“We are delighted to introduce the NeoGames Studio multi-game progressive jackpot feature in our einstant games, providing lotteries with new gaming options that appeal to the mass market. This new functionality, with its large jackpots potential and game diversity, is intended to help our customers attract new and existing players,” said Moti Malul, company CEO.
The launch comes after NeoGames published its financial results for Q2 of FY2021, revealing 47% sales growth year-on-year.
Less positively, profits for the period were down significantly from Q2 of 2020, shrinking from $3.87m to $1.75m from Q2. This was largely due to increasing administrative expenses and amortisation costs, arising in part from new games market launches across the quarter.
However, signing an agreement with Lottomatica during the quarter fulfilled its strategy to improve its position in the einstant games market.